In January I received an email newsletter notice from Francine's Smart Women Network
Welcome to the new, streamlined, Smart Women
Smart Women has been away for a while, taking a break. Now we're back with a regular flow of news and events to help your business. The old web site has gone now so you can keep in touch with us in any of three ways:
And, of course, the best news will be scooped up in these newsletters.
We hope you'll appreciate the new approach but if Smart Women is no longer for you, feel free to unsubscribe from these emails. We'll be sorry to see you go but understand the world moves on.
I've been in a dialogue with Francine for a couple of years now about the shifting sands of social media and this step towards a solely social presence on the web moving away from traditional web presence interests me.
Last year I'd read and bookmarked an article on BNET titled "Is It Time to Shut Down Your Network?" It reflects on how the U.S. State Department announced that it was shutting down www.America.gov, the website launched to provide cultural and policy content to the world. Turning instead to an entirely social media oriented footprint. I was amazed at the how brands can benefit from social spaces. If you are going to spend time encouraging community its seems a good starting point to be where you know you have a receptive audience.
- Introductions and providing groundwork
- Bit about Francines background
- Smart Women Network
- The offline networking event for women in business developed to include a website and online directory, now SmartWomen network is solely social - Facebook, Twitter and Blog
- Where is your market? Be where your customers are.
- Sandwich Board marketing mentality.
- Encorperating the social web component as an offering to your marketing business.
- Confidence to 'Go Social'