Activities at PCM & FibreCamp seem to have been punctuated by the UK's Jubilee festivities. So I got out my little boat to join in the festivities. I had hoped to follow along on Twitter but although the tweets tumbled down my screen there was no officially curated stream. There was little engagement from the mainstream stream media in the wider social digital consciousness.
I was wondering if my twitter spiddy sense was a miss but it seems it wasn't only me who experienced this frustration.
Why has the BBC chosen to leave Twitter out in the cold for Queen's Jubilee coverage? | The Drum po.st/k3YLiy— Jamie Riddell (@jamieriddell) June 5, 2012
Why is there a need for a curated stream? I finally ended up tracking Jubilee, DiamondJubilee, Jubilee Nottingham, Jubilee Sneinton across Twitter and dipping in to ZeeBox on my iPad.
There was lots of shouting but no coherent conversation or chat.
I've returned from Audiences Europe's final "Extending the Margins" program event which was the international element of Rotterdam Festivals' Performing Arts Congress. FibreCamp's Phil Campbell has headed to the US taking a road trip from Tampa Florida to New York for Blog World Expo 2012.
'On the ground' is a phrase we both use when working on projects out of the Lace Market House office and studio. The aim and objective of these outings is to share an experience, offer a perspective to an event, capture it's essence and reflect on the content presented to stimulate engagement and generate interest. This is for both those who attend and those who did not. The collected media consequently provides a picture and record of the moments, people and presentations that took place 'On the Ground'
Why didn't people attend?
There are multiple reasons.
- Previous work commitments
- Lack of finances
- Alternative priorities
- Geographic or physical access ability
- Employment position
Social technologies and its resulting media published in real-time across digital channels such as Facebook, Twitter, or niche social network is relatively inexpensive and 'Extends the margin' of engagement exponentially, reaching an audience unprecedented prior to the emergence Of Social Media.
Mass media is lazy, passive with ease of access leading to consumer apathy. (ZeeBox is a great antidote to this with its related content links and twitter filter but there is no voice.) It is also expensive and it's production mechanism expensive. Comprehensive coverage be it mainstream production or our 'on the ground' insights require planning and preparation before the delivery of the experience.
That's what I'm thinking on.
Back to work tomorrow.