SMA 2013 Conference
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How it went down #SMAconf 2013

I always attack an event with high expectations of getting the best content I can for the intended audience. When livestreaming is involved that tends to be an online audience who for what ever reason is unable to attend. The real-time media, that is capture and post content with no or minimal post production is my objective favouring instagram and audioboo today Vine has found a place in my toolset.Not forgetting of course Bambuser for live streaming and why I'll explain.

SMA helpers in yellow T shirts
SMA Daffodils

Today was an expenses only gig which I agree to only for specific clients. As an ex board member of the SMA and a desire to engage with the services providing sponsorship to the conference I wasn't taking a fee. A genuine networking opportunity in my eyes. Anyone interested, it would have been £380 plus travel, accommodation and expenses. This is 'On the Ground' at its most risky. With no preparation on a basic day rate, I had been following the #SMAconf tag and @SMAssoc account on Twitter so wasn't totally in the dark, and only an email exchange with the organisers for internet provision enquiries I had determined that internet was unlikely. But I had no idea where in the building this would apply. As it turned out the main conference address was taking place in an underground cinema space constructed from concrete. Oh Joy! and sure enough no wifi and no internet ports. Fortunately the zero expectation of a mobile signal proved the salvation of the livestream as in certain locations I did indeed catch a strong 3G signal. Enter the magnificence of Bambuser.

Bambuser is a mobile app which enable live streaming of events directly to the web. It's web interface enables an external camera and independent audio source to be used as well as providing a time stamped chat time line using the in app IM (Instant Messaging) facility. This is achieved using a laptop and for best results a hard wired ethernet connection negotiated with the venues IT team. In a worse case scenario (this was a worse case scenario) with a strong 3G signal a mobile phone can be used relying on the video and audio from the phone itself. This meant I had no audioboo, instagram or vine capabilities. I have yet to review the stream but I think the online audience (there seemed to be 4 at anyone time) got the buzz. As one tweet put it

"Amazing #SMAConf session on work/life balance being streamed at ow.ly/j3Z8u. Great to hear so many SMs experiences." via @NickHaymanSM

Some people do live blog. A skill I wish I possessed. My skill is to relay media and with a little more forward planning engage an audience who are unable to be there in the flesh but have time to set aside to spend a little time as part of the online audience.

Collecting the tweets from @SMAssoc and the #SMAconf tag was RebelMouse.

For a overview of the day and interviews captured off line take a look at the event's Storify.

OK now I do have to off set this with a paying gig! Any takers?

 

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