Audiences Europe Feed

#FutureFest - paperless

Do you have a QR code scanner of choice? Do you have a QR code scanner at all? What about creating them? If you don't use QRcodes what about link shorteners like bit.ly? For the leap of uber geekery, where do you stand on augmented reality?

I am always looking to optomise and declutter, part of that is not acquiring more. 

IMG_0299Heading to FutureFest on Sunday my thoughts turn to packing and preparing to be present. Business cards are a staple, but if my card collection and networking experience is anything to go by I tend to exchange tweets, exchange email via DM (direct message) and meet for coffee if a work collaboration is really on the cards.

I do like cards and have quite a collection! I tend to attend events in many capacities so getting a one size fits all card is always problematic.

I do meet people who are far more interested in the projects I've worked on and supported rather than me so I used to carry a few project packs or booklets in a folder.

Now I carry a key ring. (see picture above) I like to share and distribute the project findings, especially in same sector conferences.

On the digital key ring are the following

The TLOEOLT - The League of Extraordinary Online Talent - Brochure on Scribd

@pcmcreative - @PhilCampbell - @DanielRoseArt ... The Team 

Thumbnail_horizontal_QRC_Cellar54_Brochure_PDF

The Great thing with these is I can update the brochures, even change the links at not extra cost.

There is also a geo-location feature that enables me to see where the scan was made. This is particularly useful with unique codes on posters or printed materials. 

PCM social web assistant program - MONICA brochure on Scribd

  Thumbnail_horizontal_QRC_PCM_Monical_Leaflet_PDF

This would be brochure number two I'd be carrying around. Its the consultancy service I offer and I tend to be at conferences to represent client projects and not to promote myself. If anyone asks I'm prepared if I have a code that can be scanned. I'm looking for clients with a spirit of tech adventure. It they have a scanner it tells me a lot about their mind set.

The 2014 Audiences Europe PDF case studies to share the Open All Areas audience development research findings resulting from the Creative Europe Grundvig Funded program. 

There are 13 reports in this set of PDF's they have been collected on ISSUU in a 'stack'. Access and downloads can be tracked. Data and use stats can only be a good thing?

Thumbnail_horizontal_QRC_AEN_OAA14_PDFs

Casestudies

 
 
A QR code makes sharing so much easier!
 
PCMcreative QR code contact detailsI also have one with my contact details, including a follow link to Twitter and G+ plus a YouTube video showcasing the Livestream continuity studio, which is part of the Digital Audience Experience I'm working on right now.
 
I've got a few more QR codes... There is also the event app for Arts and Audiences created with Bizzabo and a code for the Bizzabo app itself. Only thing I can't have a code for is a QR code reader!
 
So I wonder if anyone at #FutureFest will have a quick draw QR code reader?

Jubilee round up and reflection

IMG_1874Activities at PCM & FibreCamp seem to have been punctuated by the UK's Jubilee festivities. So I got out my little boat to join in the festivities. I had hoped to follow along on Twitter but although the tweets tumbled down my screen there was no officially curated stream. There was little engagement from the mainstream stream media in the wider social digital consciousness.

I was wondering if my twitter spiddy sense was a miss but it seems it wasn't only me who experienced this frustration. 

Why is there a need for a curated stream? I finally ended up tracking Jubilee, DiamondJubilee, Jubilee Nottingham, Jubilee Sneinton across Twitter and dipping in to ZeeBox on my iPad.

There was lots of shouting but no coherent conversation or chat.

I've returned from Audiences Europe's final "Extending the Margins" program event which was the international element of Rotterdam Festivals' Performing Arts Congress. FibreCamp's Phil Campbell has headed to the US taking a road trip from Tampa Florida to New York for Blog World Expo 2012.

'On the ground' is a phrase we both use when working on projects out of the Lace Market House office and studio. The aim and objective of these outings is to share an experience, offer a perspective to an event, capture it's essence and reflect on the content presented to stimulate engagement and generate interest. This is for both those who attend and those who did not. The collected media consequently provides a picture and record of the moments, people and presentations that took place 'On the Ground'

Why didn't people attend?

There are multiple reasons.

  • Previous work commitments
  • Lack of finances
  • Alternative priorities
  • Geographic or physical access ability
  • Employment position
  • Family

Social technologies and its resulting media published in real-time across digital channels such as Facebook, Twitter, or niche social network is relatively inexpensive and 'Extends the margin' of engagement exponentially, reaching an audience unprecedented prior to the emergence Of Social Media.

Mass media is lazy, passive with ease of access leading to consumer apathy. (ZeeBox is a great antidote to this with its related content links and twitter filter but there is no voice.) It is also expensive and it's production mechanism expensive. Comprehensive coverage be it mainstream production or our 'on the ground' insights require planning and preparation before the delivery of the experience.

That's what I'm thinking on.

Back to work tomorrow.


Without Wall... the art of conversation curation

Four days before May's Notttuesday I was asked to talk. A subject of my choosing. I wanted to show a piece of my self and offer an insight in to what PCM has be up to, on-line community development and real-time engagement. Late in to the night ideas bounced around ably fielded by @danielroseart and @philcampbell.

It became an opportunity to reflect on the recent work PCM has supported and helped to grow. 

The condensed presentation from 28 slides is available above. The key points which I attempted to reinforce with the network example slides guided the flow of my delivery.

Architects Journal, Pilot Theatre's Shift Happens, Get Amb:IT:ion, Audiences Europe, Lace Market House and The National Theatre of Wales being drawn upon to illustrate conversational input to social media audience development.

I finished the session without taking questions. Glancing round the room and not wanting to break the tone I suggested beer and continued conversation. I thought it went quite well.

I seem to have another two talks coming up. A workshop on Internet Safety for a Brownie pack and a fringe session at Equity's Annual Representative Conference to lead a discussion focused on the organisation's website usability, adoption and development.

May concludes "On the Ground" with Audiences Europe in Rotterdam for Audiences Inside/Out


Nottingham is twinned with Ghent

When I first mentioned in my Twitter stream that I was traveling to Ghent for Audiences Europe's New Technologies for New Audiences quite a few of my network responded to tell me what a beautiful city it was. That shouldn't have seemed unusual however there did seem to be a lot of business connections to the Belgian city. I discovered that Nottingham is twinned with Ghent.

"Nottingham is twinned with four cities around the world. Ghent was twinned with Nottingham in 1985. Ghent is a city in the North East of Belgium, between Brussels and the North Sea. Its population is around 244,000 people. Local football teams from around Nottingham regularly play in tournaments in Ghent." http://bit.ly/rzGfS6

"Modern Ghent has a thriving digital economy and Nottingham has links with the Digipolis organisation which leads on the city's ICT strategies." http://bit.ly/sj9PX4

Connecting globally is an important as local engagement. The cultures which divide us can inform and educate us making diversity integral to ethical thinking. Working with Audiences Europe the necessity to understand what motivates a participatory customer base for cultural reward seems to be the objective of members. The emergence of social media, social networking and mobile technologies to make cultural participation richer beyond the activity of attendance is a great tool. Audience development marketing specialists are asking questions and learning how to reach and maintain connections with their audiences.

Audiences Europe has it's own social network called AEN Audiences Europe Network. A small team use this network to collate resources and develop knowledge for the profession is in it's infancy. With EU funding it is running off line events to encourage audience development agencies and their staff from across Europe to come together and share findings.

Audiences Europe Network http://www.audienceseurope.net

Nottingham is twinned with Ghent


A microsite solution for your events - Twoppy

When is an app not an app? When its a mobile optimised dedicated miro-site. Twoppy sits perfectly on most web enabled mobile devises. No multi-platform designing necessary just a few more steps to install than the one click 'install' command app store users are familiar with.

twoppy® was founded in 2009 and is based in Leusden en Leiden, The Netherlands. With every event you organise the possibility to offer an easy to use and affordable mobile event guide is a reality. twoppy® can be used for festivals, exhibitions, conferences, amusement parks, zoos, sporting events and more... check out the Twoppy "Dream Team"

The New Technologies for New Audiences has a Twoppy event guide. The Audience or attending delegates use the event guides for free, to modify the branding as CultuurNet Flanders has done requires a basic upgrade at a cost of £152.27 for a year. The intention of this post is to get the New Technologies for New Audiences event guide on to your devise for you to get great added value when you attend next week's events. The method my vary from devise to devise. These screenshots are from an iPhone.

This is the event guide once installed.

ETM_ghent twoppy 1Program: Lists the programmed sessions scheduled with date and times. When multiple sessions are taking place at one time the event guide enabled you to indicate 'wanna go' and builds a personal itinerary for you. Brilliant!

Speakers: Tells you who is speaking, what session they are presenting and the 'wanna go' button adds the session to your personal itinerary.

Map: Plots on a local map of the event area the venue, hotels and near by establishment the organiser wants to hi-light.

Wanna Go: This is where your personal session schedule is created and stored for a quick glace showing only the sessions you selected to attend.

Information: Everything you need to know about the event itself.

Visitors: Who is attending which sessions and doubles as a checkin service to indicate who was there.

Tweets: All the hash-tagged tweets without having to go to twitter or even have a twitter account.

Partners: Who has made the event possible? Who has supported the project? Local organisation or businesses with special offers to delegates. This is an acknowledgements board.

Here is how.

Open your mobile devise's browser and enter the URL m.twoppy.com but don't follow the instructions immediately.

Scroll down the list without cancelling the pop up box and tap the New Technologies for New Audiences event icon before carrying out the instructions starting by tapping the button indicated and 'Add to Home Screen'

ETM_ghent twoppy 3
Next you add the text to appear beneath the icon when it appears as the app on your devise. Tap return!

ETM_ghent twoppy 6

Locate the icon on your devise. Explore the Event Guide enjoy the New Technologies for Audience event. If you are in Ghent find me, tweet. If you are unable to attend join me on the live-stream, there is direct chat on the livestream viewer and there will be a chat room running on the Audiences Europe Network.

ETM_ghent twoppy 1




Who am I? - Let's get Following with Audiences Europe

STENCILLOGO1 200px Audiences Europe have recently taken me on team to provide social media and associated technologies support and advise. I always like to start by helping network members connect up existing tools and services with Twitter being one of the most accessible in terms of kicking of conversation and 'making new friends in the playground'. Audiences Europe have a Ning network where I have focused much of my time to date helping tweak and shape it in to platform project administrator Rich Hadley can be proud of, and in turn create content for. It's hugely important to feel proud of the network environment, blog look or website layout. Its a great motivator for creating content.

In the AEN discussion forum we exclaimed...Let's Get Following, inviting exisiting network members to post a little intro or just their Twitter name so others could follow them. This was my offering and a bit about my Twitter journey. As folk often ask me what I do this is alittle about who I am, which I think is what matters.

Hello, I'm @pcmcreative on Twitter

I have been a tweeter since late 2007 when I discovered I could maintain and develop connections beyond an event and project. The notion of a continued conversation day to day with like-minded people appealed to me. As a source of information it took a further 18 months before I thought to ask my Twitter network to answer a question I would normaly have 'googled' "What is the traditional gift for a 10th aniversary?" ie Cotton, Lace, Ruby etc. I got several responses infoming me it was aluminium. one suggesting a macbook coz its shell is milled aluminium and one declaring with a emoticon wink "Decree Nisi ;)" From here I knew Twitter was only going to get better.

I have been referred for work thought this 140 character mass messaging platform. Built audiences for online live theatre streams then spent the evening chatting though massaging to complete strangers who then become digital friends as they follow me on Twitter and begin to read my blog. I love it when months and in some cases now, years later I bump in to folk like seeing old friends yet quickly realising we have never met in the flesh before today.

Twitter is special.

This is my Twitter biog.

Social Media starlet, practitioner & consultant. @EquityUK campaigner for independent theatre artists. Slight nut. I love a good cuppa. @PCMprojects coordinator.

Sums me up professionally I guess as much as you can in 160 characters! As I recently discovered writing the Twitter biog for @audienceseurope it is quite an art, one I quite enjoy. Distilling the essence of an identity to create an impression in a single phrase. It's a great exercise.

What are your 160 characters?

What's your story?