Business Feed

In the Heart of Creativity?

Broadway LaceMarket CreativeQuarter
It was great news when I discovered the City Deal was won on the strengths of Nottingham's most creative area of the city, The Lace Market. It's a beautiful area briming with industrial georgian architure the Lace and Rag trade left its mark on this modern day creativity fueled area. It's testiment to the established businesses and creative practitioners resident in the buildings that this recognition has been gained. But what happens now the business suits come to town?

I'm worried.

This is the start of something to colour our city for a decade. It's immediate milestone seems to be Nottingham's digital web TV station launching in 2014. Not just a channel but an independent media powerhouse. The layering of the Ultraband project to bring high speed, low latency fibre broadband to the area, a connectivity triangle of Confetti Media School, Broadway Media Centre and BioCity is a tantalising project. Rumour has it that this will extend down Stoney Street and up High Pavement to embrace the city's most prestigious Arts venue Nottingham Contemporary. Rumour and conjecture are however not points of fact.

As an independent social technologies practitioner and event produce primarily working with Arts, Culture, Hertitage and Tourism audience developers the success of this 'City Deal' program will be the audience it generates be they participants, consumers or creators. Business needs to identify which of these it is going to entertain. This is where the revenue comes from to feed the cycle of creative production needed for artists to survive.

Audience should not be secondary and as a project of this scale evolves the audience will demand new objectives until it reaches sustainability a conclusion which succeeds on the winning the hearts and minds of the general public.

More on this I have no doubt. There is an undercurrent of engagement between the resident creatives including the appointment of Rikki Marr as Creative Quarter ambassador. Please make be be able to write positively about the Creative Quarter's progress. I also fear for the potential to exploit independent creatives luring them with promises of content exposure.

Resources... what is the City Deal? This will evolve and grow as I follow the poject across social web platforms. Valuable social media conversation on Twitter will be included to develop a picture for those os us below the radar of the traditional promotional roots.

 


Creating a social media strategy for B2B organisations | Econsultancy

We live in a consumer world and social media is a B2C portal especially if style, lifestyle, reputataion or status are affected in the 'liking'. We are after all social beings although at times the bafflement and suprise that social media is even here makes me wonder about folks some times. Businesses can be social with businesses. I don't think I would have continued with my own business if social media hadn't connected me with my business community and peer group.

This excerpt is from an Econsultancy post examining the rising awareness and interest in B2B social media engagement.

I love that it all started with experimentation and gave them a 'taste' for forthing thier social media activity.

The post by Tim Cawsey begins, My company Gemalto, a digital security provider listed in Paris, had begun experimenting with social media communications on a project basis and got a taste for it.

However, we realised if we wanted to do it well we needed to look at it strategically. While every company has a different internal culture, target markets and social media maturity, I’ve identified the following five steps that can be applied to creating a B2B social media strategy:

  1. Take time to create a strategy.
  2. Map your audiences’ online media habits and identify your influencers.
  3. Share social media responsibility and train internally.
  4. Focus on the right social networks for you.
  5. Plan campaigns but don’t forget to be reactive.

read this article in full at econsultancy.com


Mapping the social media landscape for 2011: infographic | Econsultancy

I love info-graphics. This one caught my eye with its progressive stats which reflect my own social dilemma. As social media platforms integrate, the connection with an audience is made easier. Building the audience with consistency is as real as ever and not directly digital but the social media mechanics evolve in our digital lives for both personal and professional activity. Combined with public and private implications 2012 will be an intersting year.

Some of the most interesting highlights are below. Here, Dream Systems Media presents the must-know numbers from the biggest and best networks, based on AdAge data.

  • Auto-posting to Facebook decreases likes and comments by 70%
  • B2C Facebook results go up by 30% on Sundays
  • 34% of marketers have generated leads using Twitter and 20% have closed deals using Twitter
  • 55% of people access Twitter via their mobiles
  • 40% of bloggers consider themselves professionals
  • 20% of searched on Google each day have never been made before
  • 56% of college students said that if they were offered a job by a company that banned social media use, they’d turn it down

see the infographic for full details:

via econsultancy.com

 


Before Treshnish - IOFNC : 'on the ground'

Sometime I wish I could paint. I have just returned from the most serene escape on the Isle of Mull. It wasn't easy to blog... see my Extreme Blogging post.

I wrote: No wifi, No phone signal, a sheep bleats in the distant, the sea swells, the birds chirp. The last rays of the sun pierce the clouds falling on the sea creating a pool of gold as mist rolls in. 8.50pm and I sit at the picnic table to write. Alone with my LiveScribe pen and notebook. My week leading up to my holiday was not so serene.

Monday 4th July I was in London at the IOFNC Institute of Fundraising National Convention. 

IMG_2702

Sylwia Presley who I followed on twitter before listening to an Ethics of the Web talk she delivered at MCL2 (Media Camp London 2) invited PCM to blog at this event. PCM projects (currently Phil Campbell @philcampbell and myself Caron Lyon @pcmcreative) are hoping to develop an 'on the ground' real time media making service for events so this opportunity to do what we excel at, capturing expectation, experience, the buzz 'on the ground' that makes an event so special. We interact with the people coming together to learn from and meet with like-minded professionals before they scattering to apply new knowledge to the organisation they have come from.

Over the 3 days around 2,000 (estimate) charity and fundraisers came together at London's Metropol Hotel with over 200 seminars and keynotes delivered by a congregation of speakers excelling in there this fields.

IMG_2666


View more presentations from JustGiving

 

IOFNC - How to Optimise Online Fundraising

There were session firing off all around the convention centre. I took the opportunity to catch this one delivered by Joanne Warner and Jamie Parkins. Essentially fundraising using social tools. They kindly uploaded the slide presentation to SlideShare. I also captured a snippit of the audio while I was in the room. It is the last 10 mins before the Q&A.

It covered

  • Twitter bucket lists
  • Getting developers on board early
  • Thinking of the end user
  • Multiple channels of engagement
  • Accept and be prepared for change
  • API-control of the user experience
  • Optimizing sign in and sign up
  • SMS technology
  • Mobile participation
  • Apps are expensive
  • Take part in the conversation

...and that was just the big I notated!

More 'on the ground' media

37 IOFNC AudioBoos
contributors 

Sylwiapresley
nickinoxford
philcampbell
pcmcreative

66 IOFNC Instagrams

831 IOFNC pictures shared on Flickr

 

Bloggers corner was real treat having a spot to call homebase. Great to be 'on the ground'.


Do startups need to hire social media experts? - Social Media

"I’m not going to talk about why startups should utilize social media and all that other basic stuff. Instead, I’ll focus more on the bottom line aspect of finding out what their purposes and agendas for using social media are, which is a prerequisite before even thinking of hiring a social media expert."

via thenextweb.com

I am very interested in the emerging attitudes to social media 'bringing in the best to be the best'.

Every 'Start Up' should include a social media 'expert' in the executive team or someone who knows someone who does and can bring them on board. You shouldn't 'hire', you should look to them to ignite a social media following from the start. The power of social networks is the following network connections. You have to have a social heart before being a social media 'expert' we make projects fly.

I'm uncomfortable with the term 'expert' when referring to social media, being good at social media is being a good communicator through the medium of digital.