PCM creative in action

A microsite solution for your events - Twoppy

When is an app not an app? When its a mobile optimised dedicated miro-site. Twoppy sits perfectly on most web enabled mobile devises. No multi-platform designing necessary just a few more steps to install than the one click 'install' command app store users are familiar with.

twoppy^® was founded in 2009 and is based in Leusden en Leiden, The Netherlands. With every event you organise the possibility to offer an easy to use and affordable mobile event guide is a reality. twoppy® can be used for festivals, exhibitions, conferences, amusement parks, zoos, sporting events and more... check out the Twoppy "Dream Team"

The New Technologies for New Audiences has a Twoppy event guide. The Audience or attending delegates use the event guides for free, to modify the branding as CultuurNet Flanders has done requires a basic upgrade at a cost of £152.27 for a year. The intention of this post is to get the New Technologies for New Audiences event guide on to your devise for you to get great added value when you attend next week's events. The method my vary from devise to devise. These screenshots are from an iPhone.

This is the event guide once installed.

Program: Lists the programmed sessions scheduled with date and times. When multiple sessions are taking place at one time the event guide enabled you to indicate 'wanna go' and builds a personal itinerary for you. Brilliant!

Speakers: Tells you who is speaking, what session they are presenting and the 'wanna go' button adds the session to your personal itinerary.

Map: Plots on a local map of the event area the venue, hotels and near by establishment the organiser wants to hi-light.

Wanna Go: This is where your personal session schedule is created and stored for a quick glace showing only the sessions you selected to attend.

Information: Everything you need to know about the event itself.

Visitors: Who is attending which sessions and doubles as a checkin service to indicate who was there.

Tweets: All the hash-tagged tweets without having to go to twitter or even have a twitter account.

Partners: Who has made the event possible? Who has supported the project? Local organisation or businesses with special offers to delegates. This is an acknowledgements board.

Here is how.

Open your mobile devise's browser and enter the URL m.twoppy.com but don't follow the instructions immediately.

Scroll down the list without cancelling the pop up box and tap the New Technologies for New Audiences event icon before carrying out the instructions starting by tapping the button indicated and 'Add to Home Screen'

Next you add the text to appear beneath the icon when it appears as the app on your devise. Tap return!

Locate the icon on your devise. Explore the Event Guide enjoy the New Technologies for Audience event. If you are in Ghent find me, tweet. If you are unable to attend join me on the live-stream, there is direct chat on the livestream viewer and there will be a chat room running on the Audiences Europe Network.

Social Media in practice

As I adventure and explore the web new tools, services and web 2.0 platforms emerge, evolve and disappear. Some platforms become firm favorites while others get superseded. It may be that new services provide better features, new features or more aesthetically pleasing environments to work within. User experience is as important as an audiences. It may be the discovery of a new medium is easier to update or enhances the reach and distribution of content. Take this blog for example. I love the Typepad platform. It is contained and very stable, it is also well established. Since creating my first post back in 2007 it has had a purpose, to document my practice and journey. I want it to be about my practice, a place to share my findings and a place to evaluate my progress. This also means I intend it to be read by a certain audience, those who are interested in what I am doing or want to know what I'm up to as a practitioner. I've never wanted it to be a news feed or a revenue generator. I do however want it to reflect my activity across the entire landscape of social media. I want to aggregate my highs and lows, my challenges and celebrations. This is my showcase. But currently it is rather neglected. This is my reflection.

This blog should

• Report my activities
• Review my progress
• Regale my milestones
• Renew my thinking

This blog should aggregate my activity. As my last post was in August it is at present and resounding failure! Failure is not to be reviled but learnt from and resolved through self discovery. I know I need to formally blog more but I enjoy the adventure, I enjoy the exploration, I love to share.

Where is CJ on the web? The side columns collate some of that activity.

I love AudioBoo. Since getting my iPhone 4 this audio blogging service has released me for my terror of typing text. It has an embeddable widget and can be seen in the column on the right. I can also embed individual 'Boos' in to posts. This is my latest at the time of writing this post.

Audioboo produces excellent quality audio recordings with out having to worry about bad hair days! After recording hit the publish button, take a photo to accompany the post, add a title, some contextual tags even a twitter hashtag before finishing with the save & upload button. AudioBoo autoposts to Twitter so I can share my interviews and personal musings immediately with my Twitter followers. Adding an event hashtag pushes the media to the hashtag stream too. Brilliant. I hope you can see why I love this platform.

AudioBoo also autoposts to Posterous.

I love Posterous. Blogging with nothing more than an email address. It also has a neat iPhone app. The email subject line is the post's title, the body text in the email becomes the blog post content and audio, video and image files can be attached just as you would into an email. Hit send and hey presto you are published. I tend to post event audio and photos there. No great insights just a record of the event for friends who were unable to attend to listen to. Its quick and simple. Posterous content does not feed in to this blog.

Gregg Fraley talks to January's Second Wednesday crowd

The link above is my Posterous post of Photos, Audio captured with LiveScribe and an intoductory sentance to the Second Wednesday event I attended. Posterous has autoposting abilities but I select to cross post manually to Twitter preventing AudioBoo and Posterous making identicle posts. Social Media echos are just so annoying!

Who are you?

Online this is a question of no considered consequence and an arena for contrasting hysteria.

Identity

Signing up to a new network, registering on a site or subscribing to a service we freely give away our email address. It's a currency of sorts and we often don't see it in that way. The most common example is parting with your email address to download a white paper or access a PDF promising knowledge and insight. This transaction is an arrangement where you have given permission to receive updates from the producer of the knowledge or insight. Newsletter rules and regulations exist to prevent exploitation of email address connection.

Who are you?

An email address do not identify you. A street address does not define you. It locates you. Other forms of ID often accepted include utility bills. These do not define you they assert your commitment to make and maintain a payment schedule. What constitutes provable qualified identity?

Avatar is a word that have emerged with the digital age a symbol, image, picture or photo representing you in an online space. Is this also true of the offline world too? In the UK the major accepted forms of ID are a passport and a drivers license. But what if you have never traveled or learnt to drive a car? With a drivers license the introduction of the photo license is relatively new. "Until July 1998 driving licenses outside Northern Ireland did not have photographs. Anyone who holds a license issued before this date may retain their photo-less license until expiry (normally one's seventieth birthday) or until they change address, whichever comes sooner." wikipedia What about the 'old' birth certificate? No photo, no validity?

It's only when your life journey is halted because your face doesn't appear on apiece of plastic that you realise just how limited proving offline identity is. Sadly it ends a dream. In a few weeks my partner (a traditional media and oil painter) and I are due to make a pilgrimage to his childhood summer holiday retreat. For years he has wanted to take this holiday but the cottage is very popular. Its going to be this year and recently the announcement of iPhone 4's HD video, improved camera and combined connectivity... the all in one media capture and productivity devise for a artist to create media with out a pack full of kit.

Is there a solution or is identity in the commercial world destined to dissolve. Captured reflection the only real you?

Who are you?

The adventure continues...

The Ying of Dans Iphone Wang from Philip Campbell on Vimeo.

It should have been the beginnings of a beautiful collaborative adventure.

The story doesn't end here.