The Arts, Creative Industries and Business. Very distinct attitudes to business and creativity. Do you have an audience or a client base? Are they consumers or visitors? The social media phenomenon is ideally suited to audience engagement. Venues and Events with delegates and visitors can blossom with the correct social media tool kit to enhance their activity. But the vital link is a real person and the catalyst for success is an existing interested community. I have encountered a lot of cynicism surrounding the adoption of social media within business. What's the point? On the flip side The Arts with their meager budget and creative ideals embrace social media. What can I do with it? Watching creative organisations and creatively minded businesses adaptation, inclusion and fusion of social media services, platforms and tool is a why I enjoy what I do. From just a few discussions and the imagination fired its easy to structure a plan of attack to get them going. Digital sustainability has to be worked at and looked at from many sides. On a personal level it's your ability to listen to your inner dialogue and amplify.
For my own presentation at MCL3 I took the opportunity to reflect on my time with Amb:IT:ion. As a network of social media adventurers keen to embrace and explore the potential digital can provide its also important to have practitioners walking the walk and talking the talk to fuel, to inspire and Media Camp London delegate are a perfect complement. It was my hope that some would sign up to the Amb:IT:ion UK network and join the adventure.
Several Amb:IT:ion network members came along and I'm pleased to say a couple of Media Campers joined the network.
This is my slideshow from the session.