QR codes Feed

QR Codes are back?

2017-01-04 14.06.47

Their inclusion is on the rise. Why?

Since discovering a QRcode reader on my Nokia N95 in 2007 and Googling QRcode reader, followed by the fact I could create them myself with ease to pursue the paperless dream as an event organiser I've been a QRcode advocate.

The humble QR code has had a bit of a rough ride over the last 10 years through misplaced inception and shirt tails gimmickry without audience consciousness, rather than the QR code being a mechanism devoid of use. Its inherent usefulness has kept its obsolescence at bay.

The success of the QRcode is in the hands of users. Is what is contained beneath it worth scanning? A few disappointing "I could have just typed that in" remarks and the fate of the QRcode was momentarily sealed.

The QRcode came back to my attention with my interest in the rise of Snapchat. The emergence to the mainstream of augmented reality (AR) after PokemonGO took the world by storm for a brief and bright time in 2016 started the trend along with the

The emergence to the mainstream of augmented reality (AR) after PokemonGO took the world by storm for a brief and bright time in 2016 started an acceptance of AR along with the adventures into AR from agencies using it to bring packaging and adverts to life to crayon makers Crayola adding animation to children's colouring books, I feel a comeback might be on the 2017 cards.

This proximity connection and entry to engagement demanded from Spapchat intrigued me. Snapchat not being immediately intuitive seemed to be a feature, users liked. Being in a club with a secret knock is a desirable hurdle, the learning curve to successfully engage seems accepted too. It's those on the outside who complain. A fascinating psychology in the age of usability.  I recently stumbled upon Twitter's QR code and scanner tucked away in the profile settings and in Facebook's Messenger.

 

A video posted by Caron Lyon (@pcmcreative) on

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#FutureFest - paperless

Do you have a QR code scanner of choice? Do you have a QR code scanner at all? What about creating them? If you don't use QRcodes what about link shorteners like bit.ly? For the leap of uber geekery, where do you stand on augmented reality?

I am always looking to optomise and declutter, part of that is not acquiring more. 

IMG_0299Heading to FutureFest on Sunday my thoughts turn to packing and preparing to be present. Business cards are a staple, but if my card collection and networking experience is anything to go by I tend to exchange tweets, exchange email via DM (direct message) and meet for coffee if a work collaboration is really on the cards.

I do like cards and have quite a collection! I tend to attend events in many capacities so getting a one size fits all card is always problematic.

I do meet people who are far more interested in the projects I've worked on and supported rather than me so I used to carry a few project packs or booklets in a folder.

Now I carry a key ring. (see picture above) I like to share and distribute the project findings, especially in same sector conferences.

On the digital key ring are the following

The TLOEOLT - The League of Extraordinary Online Talent - Brochure on Scribd

@pcmcreative - @PhilCampbell - @DanielRoseArt ... The Team 

Thumbnail_horizontal_QRC_Cellar54_Brochure_PDF

The Great thing with these is I can update the brochures, even change the links at not extra cost.

There is also a geo-location feature that enables me to see where the scan was made. This is particularly useful with unique codes on posters or printed materials. 

PCM social web assistant program - MONICA brochure on Scribd

  Thumbnail_horizontal_QRC_PCM_Monical_Leaflet_PDF

This would be brochure number two I'd be carrying around. Its the consultancy service I offer and I tend to be at conferences to represent client projects and not to promote myself. If anyone asks I'm prepared if I have a code that can be scanned. I'm looking for clients with a spirit of tech adventure. It they have a scanner it tells me a lot about their mind set.

The 2014 Audiences Europe PDF case studies to share the Open All Areas audience development research findings resulting from the Creative Europe Grundvig Funded program. 

There are 13 reports in this set of PDF's they have been collected on ISSUU in a 'stack'. Access and downloads can be tracked. Data and use stats can only be a good thing?

Thumbnail_horizontal_QRC_AEN_OAA14_PDFs

Casestudies

 
 
A QR code makes sharing so much easier!
 
PCMcreative QR code contact detailsI also have one with my contact details, including a follow link to Twitter and G+ plus a YouTube video showcasing the Livestream continuity studio, which is part of the Digital Audience Experience I'm working on right now.
 
I've got a few more QR codes... There is also the event app for Arts and Audiences created with Bizzabo and a code for the Bizzabo app itself. Only thing I can't have a code for is a QR code reader!
 
So I wonder if anyone at #FutureFest will have a quick draw QR code reader?

I use QR Codes - event lanyards & name badges

A conference I attended at Leeds Open Space last year set this challenge to its delegates. "Make your own badge, make it unique and be creative."

What should a conference badge be? This was a great opportunity for self expression and the creation of visual elevator pitch to wear around your neck or pin to your lapel. Conversation objects are so valuable when you need to stand out from the crowd.

I was in information sharing mode so on reflection my badge is lacking creative flare.

Connecting identities online and offline is important to me so my name, my Twitter name and my Twitter avatar were vital components. Job title is a defacto but I loath it. The simplicity of my previous job, stagemanager was a role title. Within that role depending on the company, venue, director and production manager I worked under defined my actual duties.

Over the years these were wide ranging and diverse from lighting design to production relights, props and furniture acquisitions, prompt 'book' development and show calling to production running and Stagemanagement.

Now my preferred role title is Internet Adventurer and Explorer. It acts as a conversation starter and at its core is what I do. Advising and assisting business get the most from social media is what I do to generate an income to support my exploration of social technologies.

The nice thing about creating your own event badge is being able include shareable information, reports, eBooks or contact information.

A more recent TEDx event (TEDxNottingham) the organisers created every delegates badge by hand giving a welcoming attention to detail as they completed each badge with your name. Nice touch.

What innovative event badges have you encountered?


Social Media and the Stagemanager - GO #smaconf

Smaconfsmall_logoAt 2.30 pm (the time this post is set to publish) I'm delivering a talk and extended Q&A as a first step towards developing a programme of personal development workshops for stagemanagers working in the theatre industry to take advantage of the social media tools emerging and evolving.

Here are the slided. If you are a Stagemanager please complete the survey and help with my research. Add your comments using the #smaconf hashtag in Twitter.


QR Code Art Exhibition in Vannes

via 2d-code.co.uk

Quick Response... don't you get the urge to to pick up your phone and look for that QR scanning app you have never used?

QrArts QR Code for Paris fait son show

Even more awesome watch this video through your scanning app, I recommend RedLaser with the multiple scan option turned on you can pick up some, not all, of the QR codes in the exhibition through the video. How cool is that! With a little considered filming a more reliable scanning experience could be achieved. 

I will be running QR code masterclasses throughout November. Make and Create you own is the objective of the class.


Institute of Fundraising - Resources and Reflection

I often research a topic before meeting a client. Not every seed germinates. But I figure the infomation will come in hand, especially if its a secor or industry I'd like to work within. Primarily I'm a resource provider and project facilitator so I guess fundraising is a niche I'm attracted to. I've never really done any direct campaigning but I've taken part in a fair few sponsored events, supported Red Nose Day, Children in Need and regualarly donate to Green Peace and NSPCC. I do avoid on the street charity subscription teams in the same way I give Big Issue sellers and market researchers a wide birth. When I'm in town I'm more often than not passing through on a work erands.

Ok the point! After a day at the Institute of Fundraising's 2011 National Convention I remembered some research I'd done for a client the year before. At this years convention there was an interest in the potential of social media, it's associated technology, platforms and tools to compliment and support fundraising activity with some great examples. Mobile in particular encouraging what I come to call 'ambient participation' was of interest to many, the most potent and easy to adopt being QR codes. A QR code opens up the opportunity for printed media and digital displays to connect directly to a donation page via a mobile devise. Intergrated with a mobile payment mechanism this 'ambient participation' (catching people at a moment of engagement while out and about) has great value. 

Being 'on the ground' for this event as a blogger was quite liberating as a practitioner. I got to make media. As PCM's organiser I spend much of my time at events serveying the crowd, maintaining a schedule and liasing with the venue or event team. Having a second blogger, a highly capable one (@philcampbell) has made the PCM 'on the ground' events and projects I have been engaged with possible. I had a great time at #IOFNC. 

I loved NFP Voice's use of QR codes. Voice's Head of Client Servcies and Strategy, Sylwia Presley invited Phil and I to cover the event. Here are their t-shirts, postcards and exhibition stand. The stand was inspired. I've never known how to tackle delivering a stand for PCM but now I know. Breathtakingly simple.

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A selection of fundraising-online resources and articles from previous research.

Social Networks (and widgets) for Community Building, Taking Action and/or Fundraising - http://www.wearemedia.org/Tactical+Track+Module+5 

Raise Money on Facebook: Four Fundraising Applications You Need to Know About - http://www.nten.org/blog/2007/09/27/raise-money-on-facebook-four-fundraising-applications-you-need-to-know-about 

Video Tutorial: How To Embed A Social Or Fundraising Widget Into Your Facebook Page http://johnhaydon.com/2009/01/embed-social-fundraising-widget-facebook-page/ 

Online Platforms
Fundraising widgets for webs, blogs and social networking sites.  

  www.justgiving.com - About Just Giving 

When we created the company in 1999, our dream was to enable any charity, however small, to use the web to raise money at very low cost. Almost no one believed it could be done. Nearly ten years later, we are proud to have become the leading online platform for charity giving, helping over 8,000 member charities raise more than £450 million.

BringLight.com

A central hub for charities to post information about themselves and get donations. All listed charities are certified.

http://www.pincgiving.com/

Providing the leading technology platform for Chief Philanthropic Officers to engage and inspire ~ Helping corporations and charities achieve their philanthropic goals  Donate to the charity of your choice in Canada, USA, UK and Australia; put the power of giving on your organization's website; create a peer to peer fundraising campaign or access millions of dollars in grant money.  ALL in the currency of your choice.

http://www.kickstarter.com/

Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors, explorers... 

http://www.chipin.com/

ChipIn’s mission is to make it easy to collect money. We enable users to organize group payments and fundraisers (”ChipIns”) in a quick, easy, and secure way. We also make it simple for organizers to publicize their ChipIns, by providing powerful fundraising widgets that can be embedded in social media.

http://www.firstgiving.com/

Start raising money with a fundraising page. You can make your own fundraising page on Firstgiving to raise money for any nonprofit organization. Email your page to friends, family and colleagues, who donate by credit or debit card in an easy, secure online transaction.