Theatre Feed

Food Crime... the musical to #StopFoodCrime

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Where academic reporting meets musical theatre

Yes, you are reading that correctly! From March to May 2016 I was commissioned as The New Optimists Social Media Producer. They wanted someone to 'DO' social media. With the budget I received this is what I did. I cam up with the title Social Media Producer.

That is producer, not maker. Whats the difference? In this blog I hope I can explain.

Firstly, what is a producer anyway? This definition illustrates my point

"Producers play an integral role in the television, film and video industries. A producer will oversee each project from conception to completion and may also be involved in the marketing and distribution processes. Producers work closely with the directors and other production staff on a shoot...the producer deals with all the practical and political aspects of keeping a project running smoothly, so that the director and the rest of the team can concentrate on the creative aspects."

Now, a producer in these terms is a scoped role far more extensive than I delivered to The New Optimists but the sentiment of how I approached the commission are reflected in the tasks producers carry out. To me a social media person is integral, sees a project through from concept to completion, may be involved with marketing and works closely with the direct and production staff. As a social media person the reputation and portrayal of the project online and understanding the multitude of social media accounts distributing context appropriately while nurturing an audience is an important part of what I do. Pre - Performance - and Post. Legacy is is important to me too.

Being new to the organisation my first task was to understand who they "The New Optimists" were, what resources thay had for me to work with and what their overriding expectation of social media output was going to be.

The expectations were to

  • provide contextual resources relating to each song in the musical to be tweeted in real-time during performance
  • raise the profile of the project to attract audience
  • build a simple web presence to begin separating The New Optimists main website from their Narrativium creative project based work.
  • support the creative and production team with social media output

As producer I was able to step back from the creation of the social media out of necessity, with the budget little time was available for editing or considered composition. For example, I requested company members write a short blog post each. I took the text, accented the posts with a photo before publishing the posts on the The Optimists website.

All the blog posts were tagged StopFoodCrime - Read them HERE - that tagged category produced a URL from the website containing only those posts tagged StopFoodCrime.

With a limited budget the effective use of folksomony is extremely valuable. Hashtags are folksonomic. User defined terms to provide quick access or knowledge retrieval.

My second task was to make it all happen with as little impact on the creative production process as possible. I want to iterate that this role was not about marketing or advertising, it was about defining an audience and a legacy. What happens next to this project is unknown to me but my objective was to deliver a collection of media to act as a beacon online for what ever comes next... at a guess the further work of raising a general awareness about Food Crime and the work that is on going to protect the integrity of out food supply, globally.

Wow, big stuff when you see it in writing like that.

So... understanding. For every project or client I build a digital scrapbook. This is a page hosted on my PCM website where feeds and content embed widgets can be collected.

The is The New Optimists Scrapbook Page.

Its a mish-mash, not particularly elegant but serves a purpose, to pull all the available media relating to the project together.

Now the project is over this is it's PCM legacy.

 


Social Media for Stage Production

 TOP 10 platforms, tools and services essentials for your 2014-15 toolkit

previously posted on socialmediawomble blog - Aug 2014

SJPTheatreHandbook14-15frontcover

Last year I was asked to write an article for the 2014-15 publication of the Theatre Careers Handbook.
  • Discovering Digital
  • Pilot Theatre, Second Life and Live-streaming
  • Paper and Show Time 
  • Going Social - Media, Networking and associated Technology
  • Social Media
  • Social Networking
  • Social Technology

This article has been written for SJP by freelance digital projects manager and collaboration coordinator at PCMprojects, Caron Lyon. Caron has created professional social networks for Arts Council England, the Federation of Entertainment Unions and Audiences Europe. http://www.pcmcreative.com/social-media-consultation.html  
 
In 1994 I graduated as a Stage Manager from Bretton Hall gaining a Bachelor of Arts Degree in Theatre Crafts. A year later the course had been renamed to Theatre, Design & Technology. The course hadn't changed but the predominance of specialisms (lighting design, sound engineering) and the emergence of technology (computerisation, projection and automation) was to irrevocably change the skill set and necessary knowledge foundation demanded of production and technical teams with in the entertainment industry. Twenty Years later its 2014 and it’s the Stage Managers turn to advance and profit for the shifting change.
 
As a Stagemanager I worked throughout the UK in Sub Rep (Leicester, Sheffield & Chichester), Toured to No1 touring houses, arts centres, village halls and outdoor venues nationwide, spent a season at Butlins and several years in London Fringe performance spaces gaining experience as Stagemanager, DSM, ASM and production assistant. I operated lights, sound, called cues, acquired props, paged doors, assisted with costume changes and relit shows.
 
Analog has given way to digital. Bluetooth, Wireless, Wifi and Mobile are not only common place but getting 'smart'. Production's can be operated after being intricately programmed and increasingly automated to such an extent that manual involvement is the pressing of a button. Design, Creation and Operation are distinct roles. Human decision making, timing, planning, judgement are still the realm of stage management and the digital shift has taken place around them.
 
In 2002 I found myself needing to move sound effects to MiniDisc from a computer after downloading from the Internet. This began my journey, 'phono to USB' that was to lead me to discover Social Media, in awe of how pre production and rehearsal communication was going to benefit, how staying connected after a contract ended would become a firm reality. I could see props resourcing and production promotion changing forever. 
 
Discovering Digital
Producing paper props was my first encounter with IT using photoshop and paint packages in the late 90’s. I had been using an electronic typewriter and photocopier to write up and distribute rehearsal notes and company calls. The notice board and the pigeon hole post was ‘the’ most effective and accepted method of communication.
 
It wasn't Facebook and Twitter that excited me but Email then Dropbox, Evernote and Bambuser. The ability to share notes with out printing, being able to make changed with out re-printing, recording live and have a live reactive audience. I didn't get my first email address until 1996 social was along way off. Facebook and Twitter weren't in my tool set until 2007. I hadn’t sent my first instant message until 2006.
 
Pilot Theatre, Second Life and Live-streaming
 
After several years re-training as a web designer in order pursue a creative career and to make it possible for me to live at home. My heart always lay with theatre and performance, the internet opened up a new world of resources. For a short time I worked on an R&D project with Pilot Theatre as their Virtual Stagemanager in Second-Life exploring the capabilities of virtual exhibition space and a pre-production audience engagement arena. Facebook emerged on the scene as an audience engagement location. Not many of my colleges had even heard of Facebook. I was plunged in to Twitter after being presented with this online tool as a team communication tool, it was the digital water cooler for chatter, links, notes, messages and questions. I discovered a community of digital pioneers at ease with this new teamed up social interaction making me feel at the time I had missing the party invite and was playing catch up. 
 
I now realise its like that for everyone when social media makes it on to their radar. Social Media has exploded in to society's consciousness and has quickly produces a generation with no memory of a world before the web and even more recent a generation with no memory of a world before Facebook. That has happened not in my lifetime (I’m 40) but in 20yrs, that's just half of my life time. How long before there is no generation with a living memory of a world without the internet?
 
2014 is set to be dominated by 'the Internet of Things', affordable 3D printing is on the verge of becoming the next big phenomenon yet for many in the theatre industry the age of social media is still a baffling trend many hope will disappear as a fashion fade.
 
The influence of Social Media on stage production is its use to communicate, inform, record and document. In pre and post production social media platforms, tools and services excel. Theatre is a collaborative process. Theatre people especially the production creatives including StageManagers are inherently good at 'social'. Communication is a key talent. The pre Facebook generation are at ease with the tools they need to do their job, up skilling and adapting with necessity. 
 
QUOTE - Peter Hall
"Perhaps, therefore, ideal stage managers not only need to be calm and meticulous professionals who know their craft, but masochists who feel pride in rising above impossible odds." 
 
Paper and Show Time 
As the Peter Hall quote eludes Stagemanagers need to be calm and meticulous professionals. This also means in this connected digital world being confident that the infrastructure is reliably operational. A clipboard and paper will never run out off power. Multiple copies can be cheaply reproduced and positioned at locations of choice. Only transfer to powered devises with the certainly you will always have access and enough battery remaining.
 
Quote - Marcus Romer
"Don’t add technology to the way you do things, Change the way you do things when you know what the technology can do"
 
Going Social - Media, Networking and associated Technology
 
Many production areas and career professionals in theatre can benefit from the application of the many social strands available online. 
 
Here are the 7 I work to develop with organisations and industry professionals. It is vital to acknowledge the bigger picture.
  1. Industry Connections and Job Seeking
  2. Company Management & Coordination
  3. Staying informed
  4. Career Development
  5. Promotions and Funding
  6. Measuring relevance and influence
  7. Production Collaboration 
The greatest hurdle to adopting digital working is the access to compatible technology, reliable internet connectivity and an accepted set of platforms with best practice procedures to gain access in place. Stagemanager, Company or Production Manager can be at the heart of this digital nexus adopting a digital toolkit, embedding process, documenting and determining accepted best practice and taking the the collaborative lead.
 
Social Media mastery is a career skill asset.
 
TOP 10 platforms, tools and services essentials for your 2014 toolkit
Social Media
Photos, Audio, Video, Text shared via links posted to media specific platforms
 
Instagram is a fun and quirky way to share your life and work with digital platforms through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image, tag it and post it. The team at Instagram imagine a world more connected through photos. 
 
AudioBoo - http://audioboo.fm
Audioboo is a tool for audio producers to record, upload and share audio. The Audioboo team believe in the power of the spoken word to inspire, inform and connect people across the globe.
 
A ‘boo' is made up of any clip of audio, a picture, a location, a title and a description. Broadcasters, Newspapers, Sports networks, Podcasters, Educators and Community Organisations all use ‘boos' to increase audience reach. They can easily share audio on Facebook, Twitter and other platforms, embed playlists onto their sites as listen again players. Audioboo also have a highly active and engaged visually impaired community for whom the platform functions as a social network.
 
Bambuser - http://bambuser.com 
Bambuser is a simple-to-use live video streaming service that allows users to quickly and easily capture, share and watch live video broadcast from mobile phones or computers. Bambuser also enables instant sharing to the world's favorite social networks including Facebook, Twitter, Tumblr, and many more 
 
 
Social Networking
Establishing, maintaining and developing opportunities via online platforms
 
Facebook - www.facebook.com
Facebook's mission is to give people the power to share and make the world more open & connected. 
 
LinkedIn is the world's largest professional network with 225 million members in over 200 countries and territories around the globe. Their mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. 
 
Twitter helps you create and share ideas and information instantly, without barriers.
 
Forums and Industry site members areas are also an excellent source of networking for sharing best practice, advise and job vacancies.
 
Social Technology
Tools and Applications available providing connectivity for the whole company to a central data resource enabling real time notifications and updating of common documents. (production schedules, rehearsal notes, setting lists, cue sheets, research, company calls etc)
 
Dropbox - www.dropbox.com
Dropbox is a free service that lets you bring your photos, docs, and videos from anywhere and share them easily. Dropbox was founded in 2007 by two MIT students tired of emailing files to themselves while working from more than one computer. Today, more than 200 million people use Dropbox to always have their stuff at hand, share with family and friends, and work on team projects.
 
Evernote - www.evernote.com 
Evernote’s goal is to help the world remember everything, communicate effectively and get things done. From saving thoughts and ideas to preserving experiences to working efficiently with others, Evernote’s collection of apps make it easy to stay organized and productive.
 
Google Drive - http://drive.google.com
Google Drive lets you store up to 15GB of your stuff for free, access them from anywhere, and collaborate with others. 
 
GroupMe is the best way to chat with everyone you in your company or working on your production. It's absolutely free, whether you're talking to a department, or texting with one person. Best of all, it works on nearly every phone, via push or SMS. With GroupMe, it's easy to reach anyone, anytime, anywhere. 
 
For further insights into developing your toolkit and skill set register for PCM & SJP associated workshops and surgeries planned for 2014-15. http://bit.ly/sjppcm14
 
 
 

SMA Conference 'on the ground' 2013

I was delighted to receive permission to do my 'thang' at this years Stage Management Association Conference. This is the video media collection. The livestream elements were a minor technology miricle as the venue was below ground in a concrete cage! I managed to find a seat (and was just one seat) with 3G reception. The quality in places drops out but considering the circumstances I'm amazed I was able to stream at all!

2013 Opening address, Keynote and Panel

2013 Are Life & Stagemanagement Compatible?

Storify round up from the day itself

Interviews

In the foyer a selection of industry services were in attendence I was able to chat to Chris Paul and Craig Barnnett as well as Equity's Stagemanagement Councillor Adam Burns.

Its a balance. This was a conference I had an interest in attending. Some sessions I made no media. Being audience and amplifier needs thought. What to capture and what to experience. It's a rare opportunity to spand the day with fellow stagemanagers. I'm looking forward to SMAconf 2014.


Connecting to your stars - audience engagement

What is the modern equivalent of the famous visiting-star photo wall in the theatrical local drinking establishment?

It has struck me that audience development dialogue rarely mentions the personalities who visit their venues and a continuing interest of what becomes of them. Is this not the gift of social connection inherent to social media, maintaining connections. Do you think of making social connections to follow visiting companies and the company members? Actors now have a community connection opportunity with each other after companies part ways like never before.

I envy the current touring community with in the entertainment industry for this digital connectivity. Sadly I'm not sure how much they are able to make use of it to it full potential. The reality is that inside the performance world of the industry there is not a strong IT savvy community. Generally if you are successful your IT skills are weak. Unless you have a technology leaning computers are a bit of a mystery. Smart phones have opened a new world of communication. That a large proportion are excellent at, communication and reflected self expression. A world of potential. The fragmented duel personality segmentation of private and public, personal and professional, the digital world demand we negotiate is familiar ground and executed with exquisite ease by the best actors working in theatre.

This is especially true of actors who work in independant theatre. By Independant I mean organisations using the Independant Theatre Council contract or should be if they of a certain size. It includes theatre-in-education companies, rural, small and mid scale touring.

What is this opportunity for art centres with performance spaces?
What promotional opportunities does this present to the theatre companies?
What opportunities does this provide actors?

Celebrity is so remote. It is distant admiration with little possibility of reciprocation. The companies booked to fill a schedule bring with them talented performers, each has a story each is on a journey perusing their chosen career as a working actor. They have a personal and professional outlook. It may not be well defined online so be respectful. Social media is about people not marketing strategy. You need a strategy to layout objectives and establish achievements but for social media content you need stories and the development of stories to maintain engagement.

While I toured, especially to art centres and village halls the organiser often welcomed back actors who had visited on previous occasions with other theatre companies. They are your celebrities. It's not only about being on 'telly', actors emerging on broadcast media have begun a career either in theatre or low budget films. A theatre company returning to a venue with a new production may contain established cast members but many actors will move on and explore artistic avenues.

Whether you develop a rappor with returning actors or follow others as they climb their career ladders it's an opportunity that can sustain a social media community, the (your) audience. You are their connection to the stars.

Indirectly you will benefit working actors you connect with connecting them to the people they perform for. It's a link I think is lacking at present from my observation with audience development professionals.

They are your venues' flesh and blood attraction.

Connecting to your stars - audience engagement

Connecting to your stars - audience engagement


When a star dies... How can the show go on?

Yes the adage holds true "the show must go on". To make that happen props, costume and setting are as vital as lights, camera and action. Today I headed up to Derby Road. So many small pieces of theatre set dressing and costume accessories were sourced from TopHat and the numerous bric a brac stops that lined the street. Steep Hill in Lincoln is a joy of secondhand books so Derby Road was to dressing prop acquisitions. Devastated it's all gone.
In February next year I'm running a workshop looking at how social media is influencing the role and function of Stage Managers at the SMA Stage Management Association's first annual conference.
My thinking is starting here. As an old landscape disappears the role of the Web is both a social and professional lifeline in these modern times. Explore and discuss.

When a star dies... How can the show go on?


The Darkened City - A digital theatre experience

Theatre, live performance. The smell of the grease paint, the roar of the crowd! Good theatre starts with a great story. Tallented actors can pull off a poor script but its rare. Can theatre be delivered through the medium of social media? I'm going to find out. The information below is all I have to go on. I have signed up and I am curious and cynical in the same breath. The new wave of digtal participation has inplication for the theatre and those who work within the industry. This excites me. I want to part of it. I want to share it. I want to experience it. Will I feel like a lone audience member? Does that matter?


The Darkened City « marcuslilleyartist

‘The Darkened City’ is A Neo – Noir Transmedia Theatre performance taking place from Monday the 12th of September 2011 till Friday 16th of September 2011 as part of ‘Process at Play’ arts festival.

Inspired by Film Noir’s such as ‘Double Indemnity’ (1944) ‘Sweet Smell of success’ (1957) ‘The Big Heat’ (1953) and more recent Neo Noir’s such as ‘LA Confidential’ (1997) ‘Sin City’ (2005) and ‘Shutter Island’ (2010) ‘The Darkened City’ is a theatre performance which presents a city full of corruption, bribery, violence, sex and where no one however innocent they may seem is ever entirely trust-worthy. Also inspired by the work of photographers such as: Arthur ‘Weegee’ Fellig and Gregory Crewdson

Told through tweets, emails photos, live performance, installation and exhibition, ‘The Darkened City’ is an immersive, interactive theatre performance taking place in a fictional city where the rules are there to be broken, corruption is rife, and everyone is out for their own personal gain.

Pap-flyerfinal-front The ‘Darkened City’ begins at 8pm on Monday 12th of September 2011 at Live at LICA (Lancaster University) in Lancaster and concludes on Friday 16th of September at 12pm

For anyone who cannot make it to Lancaster the experience takes place through social media and mobile technology so it can be experienced anywhere. Just email your twitter username, email address and contact mobile number to participate.

To sign up to the performance please email: marcuslilleyartist@gmail.com with your email address, mobile number and a twitter username.

For further information on the event please click here: http://www.facebook.com/event.php?eid=106873956084950

For further information on ‘Process at Play’ please click here: http://processatplay.com/

--- The Rules ---

The Darkened City

(Monday 12th September 8pm till Friday 16th September 2011  12pm)

Artist: Marcus Lilley (@marcuslilley) (marcuslilleyartist@gmail.com)

Rules:

You can participate as much or as little as you like throughout the week.

There are four characters:-

Harry Marshall / Veronica Haywood / ‘Example’ / George Miller 

The Twitter username you need to follow is: @marshall_harry (http://twitter.com/#!/marshall_harry

Follow the hashtag: #thedarkenedcity 

You will receive text messages from: Harry Marshall 

Phone number: 07809 748261

You will receive emails from:

A Police Detective called George Miller: georgetsmiller@gmx.com

Veronica Haywood: v.haywood@gmx.com

Please remember to check inbox and check as non – spam.

  • In order to participate fully, you must provide a twitter username, an email address and a mobile phone / text number (or if you do not have a twitter username, visit Harry’s Twitter page twice a day)
  •  The entire performance is experienced remotely, via these methods of communication. However, please feel free to interact with the characters if you wish via these means.
  • You will receive text messages, emails, and tweets throughout the week (Monday 12th September to 12pm on Friday 16th September)
  • You should check your email account and Twitter page at least twice a day.
*REPLYING TO THE TEXT MESSAGES IS NOT FREE.
*Any issues or problems during the week should be reported to Marcus Lilley (marcuslilleyartist@gmail.com)

 


Livescribe - old media meet new technology

"Don't add technology to way you do things. Change the way you do things when you know what technology can do" A quote I use throughout my presentations and workshops. Its part of what I refer to as foundation thinking. Thanks go to Marcus Romer, artistic director of Pilot Theatre for this line of genius.

Way back in 2007 at the launch of the newly negotiated Equity ITC contract agreement at Hampstead Theatre I had conversation that ignited my social media journey and restructured by business. It's Marcus's fault that I joined Facebook! The conversation and consequent collaboration took me in to Second Life and entwined my life irrevocably with this social media phenomenon.

I upgrade my technology when I discover features or learn of functions my current tool set or equipment can't provide. This has driven my mobile phone upgrades and it has now inspired my upgrade from paper note book to Live Scribe.

http://www.livescribe.com - cool little pen thing for those that take notes.

I can still write notes and draft blog posts. Now I can transfer the text to my computer, archive and search my notebooks. With the MyScribe app I can covert my written notes in to editable text.


Groupofminds.com Review of iPhone Applications for Arts and Culture

via www.youtube.com

There is an app for everything! I want the apps that are interesting to me. I've been looking at iPhone apps in anticipation for the arrival of my new iPhone. I'm particularly interested in apps for the arts. I don't get to see as much theatre as I'd like. I don't see as much art as I'd like. My time, my free time is valuable and I am quite solitary. This collection of apps for the arts I can't wait to explore. Any arts and culture app suggestions for audience experience I'd love you to post links. I'm also on the look out for arts and entertainment industry supporting apps too. Do you develop iPhone apps please let me know.


Equity@Edinburgh 2009: Your voice, Your chance

Equity@EdinburghEquity is in Edinburgh from Aug 24 - 29...The Facebook group

The most important session for practitioners to influence their sector is on 27/08/09 Working in Independent Theatre – the Essentials - 1400-1600 Free (ticketed) at Festival Theatre, 13-19 Nicholson Street (venue 244).


Sadly it will be the least well attended. Social Media has no visibility in the ITC (Independent Theatre Council) contract or the Fringe contract at present I would like to see that change.

For example
  • Enabling audiences to share and promote our productions with targeted material.
  • Payments for Live Streamed performances.
  • Guidelines to protect copyright using more flexible CC creative commons licenses
  • Guidelines for online conduct within social media for company members

Please find time to fit this one in your diary. You do not have to be an equity member or working or ever worked on an ITC contract. Come and share your concerns, experiences and needs for a theatre contract for digital age.

I will be there.
Caron

Footloose and Fancy Free

Where it all began. My home audience. The reason I do what I do.

I recently write this article for the SMA - The Stagemanagement Association. It should have been a blog article but I never posted it. Here it is.

Article written by Caron Lyon. Published in Feb 2009 issue of Cueline.

Social Media Mainstream

Facebook, YouTube, MySpace, Ebay, Wikipedia, all words that have crashed in to our vocabulary in the last year or so. All these services are advances in the way we interact with the Internet. Social Media, another new word, is an Internet phenomenon it is hard to escape, a phenomenon firmly embedded in the computer culture. Great if you have a home computer or a computer on your desk at work and of course an Internet connection but for Stage Managers who spend most of their working time off line this online culture is a world many of us have little time for. For many of us the Internet is a research tool that means we aren't confined to one edition of the Yellow Pages when propping or dependent on the local library for research now Wikipedia is here. Ebay is another service that has made propping a little easier for those in the know. Electronic mail, Email, another tool we either love or loathe, when we have access to it. Word processor applications mean we can type up rehearsal notes and create call sheets, save them, distribute them by email or print them. BUT...You have to be at a computer and connected to the Internet to do most of that and the departments we send our emails to have to check their email. In the end it is easier to post notices on a notice board in the Green Room or at Stage Door, get books from the library and source props locally. Another problem is that actors don't have desks and don't have desktop computers, so the good old notice board is the most effective and efficient method of communication Stage Managers have. But think of a world with out mobile phones. Now that is a piece of technology love it or loath it is inconceivable to think about how we got by without. OK, So... this Social Media stuff. What exactly is it, and why do I care? Social media is defined by Websters online dictionary as “the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.” Will it become a thing that in years to come we look back on and wonder how we got by without. As a whole NO but it's a massive arena and there are parts of the phenomenon that will give back aspects of our life we currently sacrifice. It will offer us resources and services we never imagined. It will add aspects to out jobs in the near future we would rather do without. So being aware of this technological advance is important. For example. How many times have we finished contracts and said “Let’s stay in touch”. I remember a time when most of my friends were mobile phone numbers I scrolled through thinking, “I wonder what they are doing now”. The advent of social media and social networking sites like Facebook means we can create Facebook groups, add friends to our profiles, log in to Facebook and declare the same... “I wonder what they are doing now” but now we can see and comment and wonder no more but in all not very useful to our working lives as Stage Managers. There is more, so much more. In August 2008 I was invited by Equity to deliver a presentation about this phenomenon for the Edinburgh Fringe. It was called “How to use Social Media to Get Connected, Get Noticed and Get Work.” The slideshow is online to view. In November I delivered a presentation to MDDA (Manchester Digital Development Agency) called “Mobile Marvels” looking specifically at how Arts Practitioners can use mobile phones to do the same. In future editions of Cueline I'll be looking at some of these Social Media platforms and hopefully giving SMA members some new tools and useful services to add to their repertoire, help improve the work life balance to communicate with loved ones, new friends and old, to use the Internet as a resource while out on tour, how to document and archive productions, answer questions like what is blogging, micro-blogging, podcasting. This Social Media stuff falls in to 3 categories:

  • Ways to Publish Information
  • Ways to Share Information
  • Ways to Network and Connect with others

Next Cueline will look at Facebook and social networks, followed by Twitter and micro-blogging, LinkedIn and business networking, Flickr and photo sharing, YouTube and video, Qik and mobile live streaming, Ning and online communities, Delicious and social bookmarking in future issues. There is a great glossary in Equity's New Media Deals booklet on page 24 giving definitions of all these new words and digital concepts in the context of the Entertainment Industry. Social Media is a voyage of discovery. A favourite quote of mine “Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” Marcus Romer, Artistic Director of Pilot Theatre Company. In future issues of Cueline I'll also be looking at ways theatre companies are embracing Social Media starting with Pilot. After all I am their virtual Stage Manager but that's another article! (Future article mentioned will also appear in the ACE & Amb:IT:ion digital opportunities networks and here too)