Many people use bit.ly, not everyone realises it can do more than just generate shorter links.
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How will you use your customised link?
Here are a few of PCM's uses
- included in a PDF or printed article to observe activity triggered by finding it in that one location.
- used to generate a QR code to monitor through Bit.ly stats engagement.
- created to provide an easy word of mouth link to verbally relayed when asked for a link that would otherwise be very long hard to recall, remembers and relay.
- provided an easy-share link for emailing and texting to PCM's Terms and Conditions https://bit.ly/pcm_TandCs
- in reports in combination with inserted hyperlinks when printing and photocopying are likely
- in graphics when a jpg image may become disassociated from its source text link, shared independently on social media or isolated in screen grabs.
- for a web asset such as a press release or event page where I want to measure the traffic from my activity promoting the linked material that I wouldn't have analytics.
Bit.ly is one of the many URL shortening link services available.
Very long ugly, unwieldy link - IN >> https://expertise.tv/webinar/5-linkedin-hacks-that-reveal-in-30-minutes-where-your-ideal-prospects-are-hiding/landing/9240
Nice short bit.ly - OUT >> https://bit.ly/2pKohgT
Customised bit.ly - MUCH PRETTIER >> https://bit.ly/bbg-5hacks
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A customised shortened link is contained in the graphic but the graphic is also clickable on this occasion using the customised bit.ly link too.
Graphic composed by PCMcreative