Free mobile texts and calls. BLYK 16-24 year olds

Hi,
This is a blog entry of a good and reliable friend of mine.

I’d be taking up the offer if I was that young!
Chris Hambly, the writer of the post is a similar position but would like to hear from anyone who takes part in the initiative.

This is the direction that modern marketing is going.
What do you think of targeted advertising in this way?