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November 2008
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MediaCampLondon2 - December 2008 - Part one

Experience, React and Respond.

Social Media has infused itself so subtly and covertly in to my working practices that rather than having to bring myself up to speed with this phenomenon I'm fighting to define it so I can share it with others. Its not the technology or the specific platforms I want people to identify with and use, but the benefits the services provide so they find that in turn it just happens to solve the issue they wanted to address. Usually better communication with team members or customers.

For example. On-the-road updates by embedding Twitter and using a mobile phone or offering production programs with a PDF and an issuu embed giving funky turning pages on a website. Rabbit Shadows shown below is an issuu embed.

SMM - Social Media Mafia - MediaCamp

Coming to MediaCamps gives me the opportunity to immerse myself in the buzz, dialogue and debate. Everything the Social Media mainstream arena has to offer. Its clarity, confusion, vision, delusion, potential, self doubt and ego. I meet the people wrestling with it, doing it, using it, developing and analysing it. Just as I do.

My moment of clarity - There are social content consumers and social platform exploiters. Thank you David Blumenstein

Once a Stagemanager always a control freak!

Being so used to running events and stage shows in my past life I look for participation and immersion at MediaCamp. It's important to contribute to the unconference concept and try to support the SMM team. I try to be both delegate and organiser. Being as the urge to steer and guide events is so overwhelming I don't fully enjoy myself at the event I am forcing myself to participate in!So there fore at MediaCampLondon2 I didn't interact with as many people as I would have liked. I didn't pay attention fully to the sessions I attended. I didn't support the event team either as I should I had stupid luggage. Multiple small bags because I have out grown the capacity of my pre-digi exsitance. Oh and just to kick myself one more time I failed to blog oh.. and my session, despite all my preparation was let down by my Laptop or the venue blocking Second Life leaving me detached from the gathered audience for the cross world event in Second Life at Pilot's hub and at Tranquil where Nazz Lane was to read extracts of his writings.

PCM creative in action

So I had a miserable time? On the contrary. I loved it! I was just a bit frustrated. PCM creative in action goes out to test the possibilities of the gadgets my clients have here and now or might consider stepping up to. Techs, geeks and enthusiasts have their iPhones, mini notebooks, hand-held HD cams, media enabled mobiles... the list goes on. I have a rule. I use what I have. If I discover something I want to be able to do I see if if my current equipment does it. If it can... great. If it can't or it's fiddly then its upgrade time. NOTE: When upgrading make sure the new toy not only does the new task but retains all the features you used before. My last two phone upgrades were to improve the pixel quality of the camera and then to my N95 to live stream video. I do get pangs of desire for sparkly tech gadgets but part of what I do is to share. It's important for me to understand and drool over cutting edge but also the path for attaining it, why and what for. It seems the fashion to upgrade to the latest version or model because it's newer than the one they have. As a result I encounter people with technology beyond their control and the simple functionality they actually use is swamped by the untamed beast of functions that hinder them at every attempt to perform the simplest of tasks. At a recent Web 2.0 business briefing I met someone very much frustrated with the N95 his company gave him. All he wanted was to make phone calls. He had no idea the N95 could do all the stuff it is capable of. He wants his N95 back now!

to be continued... I promise!

Pilot Theatre - This Child - Live On line

Friday 27 November 2008 Pilot Theatre did their first live stream performance. "This Child" was about to do it's last 2 performances at York Theatre Royal's studio. 7.30pm online viewers logged in to take their seats. I sat comfy at my desk, the empty stage and auditorium in view (one of the best seats in the house I have to say) Marcus Romer, artistic director of Pilot Theatre addressed the assembled online audience welcoming us to the first live show.

Pilot have done simulcast events before (sightsonic - live web link between York to Amsterdam where two performers are battled over their game consoles and other things.) and have "Catcher in their Eye" scheduled to simulcast from New York in the Spring of 2009 the story of Mark Chapman - the man who shot John Lennon - on his last night of anonymity. But this live offering was for the audience to see This Child, an opportunity I know I thought I'd missed.

Live theatre plays are of the moment. The curtain falls and the experience is over.  What you witness will never be repeated the audience will be different the actors will recreate the performance each night but unlike a DVD watching a live show over and over always has the notion that it is never the same however well crafted and orchestrated.

When doing a livecast its easy to set up the kit and let it run but attending to the online audience is an important step to ensuring 2 way participation and future followings. This is not TV. Pilot are a great example of how Social Media channels add value to a brand and a product. A company at the cutting edge of social media and web 2 adoption web 2 channels are at the heart of Pilot Theatre's on line identity. Facebook, Bebo, Second Life, Wikispace and Twitter all have an active following and growing online fan base with a burgeoning dynamic community on the horizon

So why come to an online live show? No hushed reverence or tradition. No heavy breather sat behind you or rustling sweet wrappers. No standing and squeezing up against your flipped up seat to let someone past. Don't get me wrong "Roar of the grease paint, Smell of the crowd" and all that! Sorry I promised myself no theatre in giggles - "Smell of the greasepaint, Roar of the crowd" ... couldn't resist.

Pilot chose to stream from Mogulus. Live picture on the left and chat on the right. Yes chat. Thats the added dimension of a livecast you can wow and gasp and comment at the sights before you. "Nice lighting change", "Theatre has a natural flow that is so often missed in TV - and this is captured carried on through the live broadcast".

More live web media please Pilot.