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Tweetin' theory and practice - Social Media in Business - SMIB10

As a self professed Internet adventurer and explorer I am always looking for opportunities to put in to practice the discoveries I find on my digital journey. I'm an independent social media practitioner sharing my knowledge, favorite locations and destinations. The resulting media being key, it's reach and impact. In order to credibly share my discoveries I do need to revisit and engage with each service before I proffer recommendations or introduce a client to a platform. Time is always a concern and making sense of the digital landscape can seem random and time resource heavy. This is where my travel analogy enters the scene. If you travel you plan your itinerary very carefully taking recommendations from friends and fellow travelers. A cafe or restaurant you must eat in for example. There are a mind boggling number of restaurants in London, you couldn't ever sample them all, you take recommendations.

As social media advocates know, Twitter is a huge player. Becoming familiar with it's mechanics and user interface is one thing, how to Tweet appropriately for the task in hand and understanding where and who they got to is vital also. When Chris Hambly announced the Social media in Business conference SMIB10 I knew I had to go. A regular MediaCamp delegate the speakers always inspired me to journey further and develop my own practice.

During a recent contract I tweeted for - getambition through out their nation wide roadshows around England. Its objective was to provide access to those unable to attend and for those attending as an amplification channel to connect with teams back in the office unable to leave an office unattended. Monitoring and Facilitating these objectives as a Twitter curator was very interesting.With a series of roadshow I effectively got the opportunity to tweet the same event 5 times. I learned a lot. Discovering twitter behaviors reflecting users proficiency of the platform was particularly valuable. Managing a coherent data stream, responding appropriately and knowing when to, in Ghostbusters styley, "Cross the Streams"! Gradually it its like watching the Matrix! Hmmm may be I've thought a little too much about this?

But... as the title of this blog alludes "PCM creative in action" for me its about social media in action what can be done with it. In the case of Social Media in Business, Twitter in Action. I was able to put my evolving theory in to developed practice.

Leading up to SMIB10, a short hand reference to the event itself also operates as its Twitter hash tag (and widely accepted official web tag) it was monitored using a Tweetdeck column search and a Google Alert. I also ran column searches on

  • "Social Media in Business"
  • smibevents
  • All friends for SMIBevents
  • Direct Messages for SMIBevents

In an ideal world the main Friends stream should reflect the tagged column stream or a least contain a similar selection of faces. The event tag filters out the specific conversation but a Tweet from the events account should reach its followers and those reading the tag without the aid of the tag. After all you never know is actually watching the filtered stream.

A question for you. When you filter out an event tag do you follow the event account or fellow hashtagging tweeters? If you want updates beyond the lifespan of the event it is the only way. Granted its not always clear who the main account is. Googling the tag should guide you right direction if they have been consistent with their application of tags.

SMIB10 was a fascinating case study. Twitter provided an event back channel of the thoughts of delegates along with a touch point for those unable to attend. Being able to share thought within the conference via Twitter was important to those I spoke to specifically about the role of twitter at events. It wasn't amplification to a network or status posturing high lighting where they were it was internal.

Once I report my findings back to the event team headed by Chris Hambly and Nigel Clarke I'll post them. I've used Klout, TwitterAnalyzer, TweetStats to benchmark pre-event activity as well as HootSuite, Tweetdeck and Tweeple to manage the growth and engagement.

Media Camp Nottingham 2 final report

Opening MCN taken by @lesanto

MCN2 Ian Simmons by psclarke I've certainly had time to reflect in the 3 weeks (and the rest!) since Media Camp Nottingham 2. 58 people appeared on the final registration list with 60 tickets available for the event which took place on Saturday 27 March 2010. 48 of those registered made it through the doors of Lace Market House.

Media Captured Sessions

@lesanto MCN session pic by walkerama
Glen le Santo – The evolution of our craft (OD @ Ustream) - Room 1 – 10.00-11.00

Trefor Walters – Understanding meaningless in a meaningful world. Room 3 – 11.00-12.00

JeniferJones – Citizen Media and the 2012 Olympics OD @ Bambuser – Room 1 - 2.00-3.00

Alec McPhedran – Thinking of Pitching OD @ Livestream – Room 1 – 3.00-4.00 Presentation on Slideshare

Ben Walker – Live Performance OD @ Bambuser – 5.00-6.00

@ihatemornings MCN session pic by walkerama

Live Stream Web Studio with Phil Campbell

Starting the day
JJ @caffeinebomb
Glenn Le Santo @lesanto
Kiran @theplatemarket
Ben Walker

Tweet Feedback Selection, Tweetreach Report & Delegate Twitter List


Media Camp Nottingham 2 - Tweet Reach Report

NottinghamMediaCamper's twitter list



Phil Campbell @philcampbell
Fibre Web Studio of Lace Market House

Great Turn Out and Fantastic Media Camp

Jennifer Jones @caffeinebomb
Citizen Media and the Olympics

Ben Walker @ihatemornings
MediaCamp Nottingham

Helen Whitehead @helenrf
Nottingham is Brimming with New Media

Martin Wright @mawawa
Using Twitpay for Paid Content
MediaCamp March Madness

Mike Beardmore @mikethebee

The New "Age of 3S" can double employment and rebuild community at no cost

Francine Pickering @fmpickering
Doing Twitter Properly
A Customer Journey in Social Media - MediaCampNotts

Design and I - Emma & Martin Hyde @designandi
MediaCampNottingham 2

MediaCamp Made Media

Nick Walker @walkerama
Quick walkthrough of Lace Market House during the last session of MCN2

Live coverage by Creative Nottingham

Blog Posts from Creative Nottingham
Creative Nottingham on YouTube

The day officially ended with a magnificently entertaining performance from Ben Walker.

At the top of this post I began by acknowledging my 3 wk reflection. Here I am now reporting back. A vital process in order to evaluate success of an event. Very simply here is an outline I guarantee gets most out of any event.


During my years as a stagemanger the cyclical flow of stage production rarely gives adequate time for the latter two stages. This condition is often referred to as event fatigue. So much energy is poured in the event that at the end of the delivery phase everyone is exhausted and already focusing on what comes next. The reflect and report phase for organisers and planners are the most valuable in terms of future revenue. this is where case studies are formulated, archives are collected, memories are cemented and goals measured.

All too often online and offline this is glossed over and neglected. The planning and preparation rarely factors in the final two stages and even with Report back or debrief given a small budget the reflection process is awarded no value at all.