Before Treshnish - IOFNC : 'on the ground'
August 07, 2011
Sometime I wish I could paint. I have just returned from the most serene escape on the Isle of Mull. It wasn't easy to blog... see my Extreme Blogging post.
I wrote: No wifi, No phone signal, a sheep bleats in the distant, the sea swells, the birds chirp. The last rays of the sun pierce the clouds falling on the sea creating a pool of gold as mist rolls in. 8.50pm and I sit at the picnic table to write. Alone with my LiveScribe pen and notebook. My week leading up to my holiday was not so serene.
Monday 4th July I was in London at the IOFNC Institute of Fundraising National Convention.
Sylwia Presley who I followed on twitter before listening to an Ethics of the Web talk she delivered at MCL2 (Media Camp London 2) invited PCM to blog at this event. PCM projects (currently Phil Campbell @philcampbell and myself Caron Lyon @pcmcreative) are hoping to develop an 'on the ground' real time media making service for events so this opportunity to do what we excel at, capturing expectation, experience, the buzz 'on the ground' that makes an event so special. We interact with the people coming together to learn from and meet with like-minded professionals before they scattering to apply new knowledge to the organisation they have come from.
Over the 3 days around 2,000 (estimate) charity and fundraisers came together at London's Metropol Hotel with over 200 seminars and keynotes delivered by a congregation of speakers excelling in there this fields.
IOFNC - How to Optimise Online Fundraising
There were session firing off all around the convention centre. I took the opportunity to catch this one delivered by Joanne Warner and Jamie Parkins. Essentially fundraising using social tools. They kindly uploaded the slide presentation to SlideShare. I also captured a snippit of the audio while I was in the room. It is the last 10 mins before the Q&A.
- Twitter bucket lists
- Getting developers on board early
- Thinking of the end user
- Multiple channels of engagement
- Accept and be prepared for change
- API-control of the user experience
- Optimizing sign in and sign up
- SMS technology
- Mobile participation
- Apps are expensive
- Take part in the conversation
...and that was just the big I notated!
More 'on the ground' media
37 IOFNC AudioBoos -
831 IOFNC pictures shared on Flickr
Bloggers corner was real treat having a spot to call homebase. Great to be 'on the ground'.