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December 2011
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Audience Participation - App...lause in the arts


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My attention has recently been turned to the behaviour and expectations of audiences and cultural social activity. This post is a train of thought. Social Media is about connection, conversations, amplification. Bums on seats are not enough? Footfall is not enough? We want updates, checkins, comments. We build apps. We post on social networks.

Apps are useless unless you can convinced the audience they have to use them. Do they need them? Why should they? Is there a need for the resulting engagement. From an audiences point of view?

What value do successful apps and resulting engagement contribute to the event experience?

Is the app even meant to initiate legacy? Is it throw away? One hit. 

The creation of an app around an event is to provide cohesion to an experience, an enrichment of the 'on the ground' engagement. The digital resonance providing the online enticement to participate from the wings, consequently exposed ambiently to amplified social media content.

I want my audiences to experience richly, and the emergence of social media offers that promise. 

How do you convince someone they are missing out in a personal way. I don't want to evangelise I want people to get it in there own way. I guess that where the 'Internet adventurer and explore' tag line came from. I don't want to make anyone do anything but to chose a rich way of living.

Event tech needs embracing and introducing to audiences. 

Night classes in:

  • Twitter for audiences
  • Path for your family
  • Smart Phones on Holiday
  • Blogging as a legacy (family history)
  • Facebook discussion nights

When do we stop education the business community and start informing the consumer community on how to make better demands on the technology they have access to?

Business gets its value but their holy grail is a compliant consumer market. They want our 'likes', +1's , and praise. Where's the social? You can't turn consumers in to social conversationalists with a desire to connect beyond their daily world by salesmanship. They have to want it. It has to be meaningful and engage as a result.

It is tangible, the use of hashtags in current affairs. The election debates or Question Time. Trending keywords reveal all sorts of pulses.

Does a cultural audience have a social conscience? Entertainment is very self serving. Social Media could be seen as a Camera Lens capturing content. Recreational participation of culture is about the direct experience. Seeing theatre, watching a film or experiencing environments (art galleries and museums) The creation of real time social media is not why audiences attend. Having an 'on the ground' blogger's experience through the social technologies of social media is the best solution. They aren't there to document experiences of delegates or an audience but to be a delegate or be in the audience while telling their experience story.

How can future audiences benefit from that? How can attending audiences enhance their experience of the event? If a venue creates a media archive how do they digest it, make reference to it.

Sxswi SCVNGR keynote by Seth Priebatsch. Ted is a great event reference. Does making slides available with out the keynote commentary have sufficient value? An experiential archived audience perspective reference has to be the way to go.

The audience needs educating, empowering, informing about accessing active participation records. How do we do that?

Creating a social media strategy for B2B organisations | Econsultancy

We live in a consumer world and social media is a B2C portal especially if style, lifestyle, reputataion or status are affected in the 'liking'. We are after all social beings although at times the bafflement and suprise that social media is even here makes me wonder about folks some times. Businesses can be social with businesses. I don't think I would have continued with my own business if social media hadn't connected me with my business community and peer group.

This excerpt is from an Econsultancy post examining the rising awareness and interest in B2B social media engagement.

I love that it all started with experimentation and gave them a 'taste' for forthing thier social media activity.

The post by Tim Cawsey begins, My company Gemalto, a digital security provider listed in Paris, had begun experimenting with social media communications on a project basis and got a taste for it.

However, we realised if we wanted to do it well we needed to look at it strategically. While every company has a different internal culture, target markets and social media maturity, I’ve identified the following five steps that can be applied to creating a B2B social media strategy:

  1. Take time to create a strategy.
  2. Map your audiences’ online media habits and identify your influencers.
  3. Share social media responsibility and train internally.
  4. Focus on the right social networks for you.
  5. Plan campaigns but don’t forget to be reactive.

read this article in full at

Mapping the social media landscape for 2011: infographic | Econsultancy

I love info-graphics. This one caught my eye with its progressive stats which reflect my own social dilemma. As social media platforms integrate, the connection with an audience is made easier. Building the audience with consistency is as real as ever and not directly digital but the social media mechanics evolve in our digital lives for both personal and professional activity. Combined with public and private implications 2012 will be an intersting year.

Some of the most interesting highlights are below. Here, Dream Systems Media presents the must-know numbers from the biggest and best networks, based on AdAge data.

  • Auto-posting to Facebook decreases likes and comments by 70%
  • B2C Facebook results go up by 30% on Sundays
  • 34% of marketers have generated leads using Twitter and 20% have closed deals using Twitter
  • 55% of people access Twitter via their mobiles
  • 40% of bloggers consider themselves professionals
  • 20% of searched on Google each day have never been made before
  • 56% of college students said that if they were offered a job by a company that banned social media use, they’d turn it down

see the infographic for full details: