PCM creative in action

The first Election Daze event is taking place in Birmingham tomorrow (May 8th) just days after a round of local elections and now just a month before the UK once again turns out to vote.

Lloyds invitation is "Come and have the conversation about politics that you’ve been desperate to have."

This video was my opportunity to share with you the calm reflection in which Lloyd approaches his work as a social artist. As both consumer and creator of culture I agree with Lloyd that it is we who have to determine the parameters of the conversation and take it to those in a position to manifest our cultural conscience.

The question at the centre of all the Election Daze events is, The question we’ll be working on is simple: “What are we going to do about politics?”

Not How or Who or When but What.