Customising bit.ly shortened links - "after the forward slash"

Many people use bit.ly, not everyone realises it can do more than just generate shorter links.

Want to customise after the forward slash?

This latest PCM HowTo will walk you through just that.

• Sign Up
• Create
• Customise
• Manage

How will you use your customised link?

Here are a few of PCM's uses

1. included in a PDF or printed article to observe activity triggered by finding it in that one location.
2. used to generate a QR code to monitor through Bit.ly stats engagement.
3. created to provide an easy word of mouth link to verbally relayed when asked for a link that would otherwise be very long hard to recall, remembers and relay.
4. provided an easy-share link for emailing and texting to PCM's Terms and Conditions https://bit.ly/pcm_TandCs
5. in reports in combination with inserted hyperlinks when printing and photocopying are likely
6. in graphics when a jpg image may become disassociated from its source text link, shared independently on social media or isolated in screen grabs.
7. for a web asset such as a press release or event page where I want to measure the traffic from my activity promoting the linked material that I wouldn't have analytics. 

Bit.ly is one of the many URL shortening link services available.

Very long ugly, unwieldy link - IN >>  https://expertise.tv/webinar/5-linkedin-hacks-that-reveal-in-30-minutes-where-your-ideal-prospects-are-hiding/landing/9240

Nice short bit.ly - OUT >>  https://bit.ly/2pKohgT

Customised bit.ly - MUCH PRETTIER >>  https://bit.ly/bbg-5hacks

Here is the HowTo PDF
Customise bit.ly shortened links
"after the forward slash"

bit.ly/pcm-bitly-howto

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Thank you to Boost Business Growth for requesting this HowTo.

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A customised shortened link is contained in the graphic but the graphic is also clickable on this occasion using the customised bit.ly link too. 

 Graphic composed by PCMcreative

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I am passionate about audience engagement and developing structures to understand the needs and behaviours of what makes up audiences. These structures often emerge from projects undertaken through collaboration with academics and stakeholder culture practitioners working artistically, educationally, communally, managerially or administratively in the Arts, Culture and Entertainment industries and their various sectors.

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