This is profoundly relevant and routed in a guiding principle that has long been quoted by me imparted by one of my greatest influencers Marcus Romer. “Don’t add technology to the way you do things. Change the way you do things once you know what technology can do.”
This is distilled as 2021 opens in to summer rephrased like origami to Digitalise not Digitise.
What does this mean for lockdown innovations in screen and live performed online theatre? Blended and Remote attendance, digital live evaporating into on demand.
John Maeda’s medium article referees to business innovations.
“Digitizing is easy, but succeeding in digitalization these days requires care and attention to the design of an experience if you are intending to charge a premium.”
Digitizing: Taking what is an existing process or activity and making it electronic to create cost efficiencies.
Digitalizing: Realizing an entirely new digital business that can take on the likes of Amazon or Netflix to generate new topline revenue.
Michael Fisher tweeted below John’s medium in my timeline. The two synchronised tweets inspired today’s post.
It’s easy to get light headed by the overwhelming newness of each and every day. It’s easy to allow anxiety to wash over me. The digitalised horizons are revealed the closer you approach. I want as much time as I can embrace. But the world is moving faster than I want to move. Faster than I can competently process.
That internal metronome will orchestrate me through. We are entering exciting times.
Transformation. I like this concept.
Analogue heart and a digitalised soul.
“Uniquely work in progress” is how I feel.
Perhaps that should go on my grave stone!