Facebook is back. Just before Christmas. No, just before New Year, I removed Facebook, Twitter, and Instagram from all of my mobile devices. I did this because I was constantly checking them, and they were constantly there, and the icons, burned themselves into my retinas. Every time I looked at my screen they were the things that I compulsively went to. And it wasn't because I wanted to know what was going on but it just became habitual. And that felt wrong.
I wanted, and I always wanted social media to be an augmentation to my understanding of what's going on in my day to day. It's a way of making sure that information is being brought to me, and that if there are projects I'm doing, I can disseminate content to the audience and partners. That had changed.
Some people have New Year's resolutions. I like to have a word for meditation. And this year (2021) it's mindfulness. It's been interesting that some people have some negative connotations when it comes to mindfulness and the sentiment that it imbues. However, for me, it is a way of centering my thinking whether it's social, or business or personal.
So, DinoHack is a project that for the first time since the start of the pandemic, I'm going to be focused on for more than one day a week. And this means that I have time to do the digital marketing, I've been trying to find someone to support the digital marketing that PCM projects and PCM creative does on each project, but I've found it really hard to find somebody. DinoHack needs to have social media marketing. And I realise that, I'm perfectly capable of doing it, I was a bit unsure as to whether I knew enough anymore because it changes so fast. I delivered workshops on social media in 2010. And we're now in 2021. That 10 year old knowledge, some of it is relevant and it gives me a really firm foundation for what social media is, but what social media has become is something very different.
So Twitter made it back onto my phone quite early on, for reference rather than posting. I don't post as much as I used to, and I don't feel that I have to.
Instagram, made it back onto my phone because of the project I've done for Cromford Mills, which is exploring the augmented reality capabilities of Instagram because Cromford Mills, AR Cat Game is using Instagram, as its foundation technology. Christian Venables has been working with me to create an augmented reality mini cat game for Cromford visitors. So that's why Instagram made its way back on
LinkedIn, didn't really go anywhere. I just realised that I really need to pay a lot more attention to it, and it's never really had a structured build, it just had stuff from my CV that I think people might be interested in, it's not really very structured. Of all the platforms, it's unique to itself really, and everybody should have a LinkedIn profile if they are serious about doing business. And when I mean doing business. I mean that could be business to business it could be business to customer but if you are registered as self employed, as a sole trader, anything higher than that.
People specially in the entertainment industry in the creative arts, don't always see the necessity for why they need LinkedIn, but I promise you, it is absolutely vital. Over the last few days, When I've been looking for Prime contacts to contact for DinoHack, LinkedIn, and the Contact Relationship Management, that goes around that, Apollo plugs into LinkedIn is just pure gold dust.
So Facebook is back. And Facebook is back because buffer is back. Buffer is going to be the way that I line up articles that I find about and for DinoHack to be able to release content over time, so I will be able to spend 15-20 minutes or as I am browsing news which is what I tend to do I use features which will push content out to social media and buffer is the way of being able to to ‘buffer’ that.
So, four times a day, any of the platforms that I manage, I will be able to put an article on there. And as I keep doing it if I do more than four a day, then that backs them up for the next day and the next day the next day and then you start to build up that that archive of content.
There is a caveat of warning on this. However, if you are automating, and you are automating a topic which is likely to be current affairs news. If something happens in the news, that means that the articles that you're pushing out could be an appropriate, you need to be able to know how to lock down and stop your feeds going out automatically. And that's the case for any social media, automated feed. I mean even a live stream which is automating the liveliness of content. If you are going out live. You must always have a way and a protocol of shutting that down if something goes wrong.
I'm going to leave this post at this point. This article is the first one I have notated using Otter.ai. As a new feature on my iPhone 8 which is my latest phone where I can do a triple tap on the back of my phone and it activates an audio app and I've chosen otter so that it's transcribing, so I will be going to check that, copying the text out and putting it into my blog.
And then my blog will get posted. Currently it's still going out on TypePad, but I'm looking to maybe transfer that to pistachio, which I really love. It's a blogging platform that uses Evernote as its content management point.
And then of course I've got a new website that is work in progress that may be coming out through WordPress, that's a completely different mindset of whether I want to go down the WordPress rabbit hole. The End.
Transcribed by https://otter.ai