Recruitment with touch of social. When Nottingham business owner Adam Bird told me about the NDRR concept of employers inviting talented job seekers to an event where job are on offer and the first drinks are free its seemed pretty radical. My experience of recruitment fairs was depressed, bored, appearing exhausted in some instances exhibitors saying "we employ people" always left me cold and inspired. I love this approach. Court talent, offer jobs, retain talent in the city.

Posted at 12:55 AM in Events & Conferences, ontheground | Permalink | Comments (0)

Do startups need to hire social media experts? - Social Media

June 13, 2011

"I’m not going to talk about why startups should utilize social media and all that other basic stuff. Instead, I’ll focus more on the bottom line aspect of finding out what their purposes and agendas for using social media are, which is a prerequisite before even thinking of hiring a social media expert."

via thenextweb.com

I am very interested in the emerging attitudes to social media 'bringing in the best to be the best'.

Every 'Start Up' should include a social media 'expert' in the executive team or someone who knows someone who does and can bring them on board. You shouldn't 'hire', you should look to them to ignite a social media following from the start. The power of social networks is the following network connections. You have to have a social heart before being a social media 'expert' we make projects fly.

I'm uncomfortable with the term 'expert' when referring to social media, being good at social media is being a good communicator through the medium of digital.

Posted at 09:03 AM in Business, Metrics, ontheground, Social Media | Permalink | Comments (2)

Tags: expert, recruitment, social media management, startup

The Twitter Paradox - The Twitter Ecosphere

June 12, 2011

There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.”

via www.briansolis.com

The Twitter Ecosphere

Where do you start? This sums it up. We all need a little assistance when it comes to making sense of the social media landscape. This (see above with awe!) is just tools, services and platforms for Twitter! I have a set of twitter tools I use all the time. I'm constantly exploring new ones. Only a few make it in to my day to day working practice. This week will put them to the test as I monitor and engage with the imwithphil media stream across social networks.

The www.imwithphil.com project bringing Phil and Phylis Campbells from across the world for a party was going to be a media making opportunity but since it has become a relief effort it's going to push social media and it's capability to reach the masses with out a traditional intermediary which is IMHO our generations legacy. Reinforcement from traditional sources is vital but anyone can have a voice.

I'm looking forward to all the Phil Campbell action who every the Phil Campbell, who ever the story teller, what ever the media might be.

Share with me if you are following.