There is much talk about independent high streets and the behemoth multi national superstores invading the gentility of shopping. Don't know why, but wicker baskets with cotton covers and visits to the butchers comes to mind. Pats of butter being wrapped in grease proof paper and dusty loose leaf tea in boxes. I am not that old (42), but often we are nostalgic far beyond our years!
Bringing social, breathing life into the modern retail environment of shopping is a huge challenge. And I think Phil Campbell has an affordable, digital-social, retail compatible solution which he talked about when invited to talk about ThePiStreet in Sittingbourne last November at 21st Century High St & Town Centre's half day seminar hosted by Kent Design.
I always enjoy Phil's delivery he is always knowledgeable and like me often rambles. But unlike me he is very good at staying on topic. This is a 15 min video edited down from 25 mins. It's a good overview of what PiStreet is and what it's been up to. Phil is currently developing the ideas and lessons learnt from the pilot installations in Nottingham and Derby as he continues to explore social technologies and representing big data in a meaningful way for audiences and the general public at large.