Transitional ICT - Solutions for Business
It is always my objective with PCM creative to breakdown the huge umbrella term "social media" in to avenues of application rather than focusing on the gadgets, platforms, tools and services themselves.
"Don't add technology to the way you do things, change the way you do thinks when you know what the technology can do"
Over the past 2 years as my business, PCM creative has evolved from web design integrating social spaces, social networks, social platforms, tool and sharing services to an integrating social resources consultancy and media making service I've learnt as much from putting together the presentations, workshops and courses as the delegates I've delivered to.
It has altered the course of my business and provided me with tremendous opportunities and humbling network connections. It has enabled me to investigate the many facets and case studied business benefits social media affords hand on sharing the findings and experience of that journey with my clients as they begin there's.
This time last year I delivered a series of Breakfast Briefing for Business Link introducing the fundamentals of social media for business.
The reception was if I'm honest a little cold. I generated a murmur of interest. I was under scrutiny and encountered a lot of sceptics. Bottom line and ROI, metrics all of which were in their infancy. Not all the responses were negative and closed. I did make connections and started companies and organisations off on their own social media adventure. In most instances it was direction, focus on existing defined USPs and reassurance that the platforms they had stumbled upon, the ones bubbling up in the mainstream could be applied effectively to business. The ongoing dialogue was also important especially discussions on how their online networks were flourishing and sharing progress reports to develop a strategy going forward. More than anything this support ignited the development we later work on to emerge as projects or campaigns.
This time I aimed to expand on this further introducing the advanced such as Geo Locating mobile apps, QR codes and Flowtown. I'm finding curiosity and journeys that have begun and most encouragingly probing questions to get the most from the platforms rather than blind adoption.
Presentations across the East Midlands untill the end of June 2010